The Juicy Crab Dothan
Grand Opening & Social Media Management
A case study on how Best POS helped The Juicy Crab launch
successfully in Dothan.
Proposal
In October 2022, The Juicy Crab Dothan was set to open its doors to the public for the
first time. In order
to make their grand opening a success, they reached out to Best POS for marketing support and consultation.
Best POS was tasked with boosting engagement on the restaurant’s social media platforms and creating hype for
their opening.
Solution
Our team worked closely with The Juicy Crab Dothan to create offers that would entice more
walk-ins and
encourage customers to spread the word and create a buzz on social media. Best POS used a variety of marketing
channels to promote The Juicy Crab's grand opening, including social media marketing, email campaigns, local
advertising, and influencer partnerships.
Results
The Juicy Crab Dothan
- Thanks to our social media and advertising efforts, we were able to achieve
significant results for
The Juicy Crab. On Facebook alone, we helped the restaurant gain over 6,800 followers and 3,041 post
shares. Our Google Ads campaign was also highly successful, reaching over 1 million people.
-
Stats from the opening month:
-
6,800 Facebook Page followers
- 3,041 Facebook Post shares
- These results translated into real business impact for The Juicy Crab.
The increased social media presence and engagement helped to create buzz around the
restaurant, leading to a surge in walk-ins and creating waiting lines during peak hours.
In fact, in its opening month, the restaurant exceeded its expected sales by 124%.
The Juicy Crab topped the charts for the highest sales among
50
The Juicy Crab stores
Credits: Tara McCord Singley(FB)
Overall, our work with
The Juicy Crab is a great example of how social media and advertising efforts can have a tangible impact
on a business. By focusing on engagement and reach, we were able to help The Juicy Crab successfully
launch their new location and achieve significant business results in a short period of time.
We're proud to have
been a part of The
Juicy Crab Dothan’s success story. Are you interested in growing your restaurant business? Let’s talk.
